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SEO? What Is Search Engine Otmization And Why Do You Want It?

On this page we will try to keep you up to date as much as possible.

Here is a link to the official Google Blog

Here is a link to the official guide for Google Ad Words

Keywords hold little or no value in today’s SEO!  BUT
It tells search engines what your site is about
It shows up in search results, which tells people what your site is about

The Meta Title and Meta Description are what people see in search results that helps them determine whether or not to click to visit your site.  High rankings are meaningless if nobody clicks on the links because the Meta Data isn’t helpful or meaningful

Note: we include “FREE” one of the best SEO modules in every site we do, BUT you have to fill in or provide US with the information for it to work.

Here is a recent article and what it describes is done AUTOMATICALLY by the plugins we use on every site

By creating an optimized sitemap, visitors who are after a certain page on your website will have an easier time. But maybe more importantly, search engines will also be able to see all the pages on your site (that you want them to), which will increase the likelihood of those pages being indexed.

Today we’ll look at:

  • Creating a sitemap for human visitors.
  • Creating an XML sitemap for search engines using automated tools.
  • Uploading your XML sitemap to your website.
  • Submitting your sitemap to search engines.

Here are some other recent articles on SEO  (search engine optimization)

The moment you decide that you need to hire someone to help you with your search engine optimization? Yeah, it can be a little scary. Small business owners are often more than wary about the idea of getting involved with a search engine optimization practitioner. They know that appearing in local search results is important, but they’ve also heard the horror stories about their peers being burned. Or they think it costs too much money. Or, maybe they’ve seen the Dilbert cartoons essentially calling the whole industry corrupt. I get that it can be scary. But as a small business owner, it’s important to remember that YOU are in control of your site’s SEO, even if you’re hiring some additional help. You just need to be better about asserting that control.

Below are a few things SMBs can do to help relieve the fear associated with SEO and help them get more bang from their SEO dollar.

Learn to speak the language

Just because you’ve hired someone to help you with your SEO efforts doesn’t mean that you’re exempt from having to know what they’re doing to your site. Remember, this is your business they’re touching. While you don’t have to become a full-on SEO expert, you should do your homework and try to understand the basics of what’s happening to your Web site. Having that shared knowledge and language will not only help you to ask better questions, but it will help relieve fear since you’ll now be able to communicate with your SEO and understand the process. Resources like The Beginner’s Guide to SEO from SEOmoz or Search Engine Land’s What Is SEO can help you learn to speak the SEO language.

Be part of the process

Again, this is your Web site and your business. Don’t be afraid to be active in the process and in helping your SEO to craft a strategy that works for you. The truth is your SEO needs you to be involved in the strategy. For the SEO to be successful, they may need to help make sense of the keyword research they’re doing for your site, you’ll have to write content for them to build links to, you’ll have to let them pick your brain about your customers and who they are, etc. The more involved you are the better results you’re going to see. It’s also going to do a lot to help you feel more in control since you’re part of what’s happening.

Agree to tackle the boring stuff first

When it comes to small business SEO there’s nothing more important than the little things. And it’s in completing those little things that will have the biggest return for your Web site. The trouble is, sometimes the little things are often the boring things that we don’t want to do.

Do yourself a favor and do them.

For most SMBs, that means:

    Claiming all of your online search listings.
    Making sure that your NAP (name, address, and phone number) is accurate everywhere on the Web.
    Creating hyper local content for your business
    Working on building a social media presence

Some of that isn’t particularly flashy, but it is important and it needs to be done. Make sure you get all your low-level ducks in a row before you start chasing bigger rainbows.

Don’t try to rush it

It may not always be fun to hear, but search engine optimization is an investment into your Web site. Like other investments, that means some of the results you’ll be able to see now, but you may have to wait for larger impact items. Understand that if you want to build your presence, your brand, and your business for the long-term, you’re going to have to keep reinvesting in SEO over and over again. Hopefully by being part of your SEO process and creating a strategy that works for you, you’ll be more comfortable waiting for links and content to mature.

Above are only a few ways that small business owners can get more from their SEO investment. Putting resources toward search engine optimization doesn’t have to be scary, but it does require that you get involved, know what’s happening, and learn to speak the language.

How have you taken a pro-active approach to your site’s SEO efforts?

Written by
Lisa Barone
Outspoken Media